A blend that hides milligrams loses the consult

Walk your own aisle with a pencil. Count the labels that say a proprietary blend weighs 500 mg and then list eight plants underneath, as if they shared the weight like a family. They do not. One of them is doing the work. The rest are there so the panel looks busy.

Independent nutrition retail still talks. That is the whole job. A customer who has been burned by fairy-dusted tubs will ask you the milligram. If you cannot answer, you hand them the cheap brand or you lose them to the internet. We print milligrams because your consult needs them.

Rhodiola at 50 mg is a garnish. Rhodiola at 200 mg, standardized, taken daily, is a conversation with the nervous system. Magnesium oxide at 400 mg is mostly a stool softener. Magnesium glycinate at 200 mg elemental is a mineral the cell can use. If we cannot defend the number and the form, it does not go in the tub.

This makes a shorter Supplement Facts panel and a more expensive jar. We are at peace with both. A wall of underdosed bottles is not a protocol. It is clutter with a structure/function claim. Train the panel. The panel is the close.