The 4pm stim-free consult

Most pres on your wall are a caffeine delivery system with a pump claim taped on. That is fine at 6am. It is a problem at 4pm, which is when a lot of your traffic actually walks in.

Dawn has no caffeine. Rhodiola at 200 mg, standardized to 3% rosavins, is the number on the papers. Cordyceps sits next to it as a mitochondrial nudge, not a siren. If you put 200 mg of caffeine in the tub, the customer feels the caffeine and credits the brand. Then they do not sleep, and they do not come back for Marrow.

The floor script is short. Ask when they train. If the answer is after work, you do not hand them the 400 mg stim bomb. You read the milligrams on Dawn out loud. You say it will not replace their morning coffee. You say it will not wreck their night. That is the consult your floor already runs. Dawn is the tub that matches it, so the 4pm walk-in leaves with a ticket.

One flavor. Citrus. You are not guessing which of twelve candy names will turn. Standardization is the unglamorous half. A rhodiola powder with no marker is a shrug. 3% rosavin, 1% salidroside is a dose you can put next to a paper. Print both. That is the only way the word clinical means anything in a scoop.